As reggaetA3n, afrobeats, and trap become global, their distinct sounds and formulas become more cemented. However, rapper and singer Goyo has always defied the confines of a single genre. As a member of the award-winning group ChocQuibTown, the sound that she helped craft along with her brother Miguel "Slow" Martinez and Carlos "Tostao" Valencia, combined elements of traditional African percussion, Colombian folk, hip-hop, dancehall, and reggaetA3n. Now, as she continues her musical journey, this time as a solo artist, Goyo still finds it difficult to put a label on exactly what her sound is.
"The truth is that it's difficult for me to classify myself as one single thing . . . I can easily do a song that's straight hip-hop or a song that's straight folkloric. It's part of what I am," says the artist.
When she first arrived on the scene, it was just as difficult for the industry to classify her and her fellow group members. They won their first Grammy under the rock/alternative category for the song "De Donde Vengo Yo," as there was no urbano category at that time. But since that time, the genre has exploded allowing young artists from barrios across the globe to chase their dreams and allowing female emcees to show what they are capable of.
Yet, despite this influx of new talent, there is a fluidity and maturity to Goyo's sound that immediately sets her apart.
"Within the urbano movement, hip hop, rapping, singing, that's where I feel most comfortable," she tells POPSUGAR.
For long-time fans of ChocQuibTown, this should come as no surprise, as Goyo's talent for melodic hooks and precise lyricism has been evident since ChocQuibTown's debut album "Somos Pacifico" in 2006. However, now that the spotlight is solely focused on her, she's able to fully embrace her versatility, crafting songs and exploring concepts that highlight a more personal journey.
"With ChocQuibTown, what we wanted to do was put ChocA3 on the map, to vindicate our culture, and in some way say that 'hey, we're here.' We're representing our hood."
"With ChocQuibTown, what we wanted to do was put ChocA3 on the map, to vindicate our culture, and in some way say that 'hey, we're here.' We're representing our hood," Goyo shares. "The difference now [as a soloist] is the experience, everything that I've lived, showing everything that I am as a versatile woman."
It's a journey that has many parallels with a certain hip-hop legend and one of Goyo's idols: Ms. Lauryn Hill. Both were the sole female members of powerhouse rap groups. Both burst onto the scene to immediate acclaim and not only could harmonize and provide R&B elements to compliment their male group members' raps, but they were also powerhouse spitters in their own right. The similarities aren't lost on Goyo as she admits to looking to Ms. Hill, not only as a source of inspiration but a teacher of sorts, helping her build confidence as a young emcee.
"For me, she's a teacher in the way that [listening to her music] was able to rid me of a lot of fear and allow me to be myself when it came time to write [my verses]," Goyo says.
Along with Hill, Goyo mentions Foxy Brown, and Rah Digga as major influences. On the Latin side of things, artists like Tego Calderon, Celia Cruz, and Grupo Niche have all had a tremendous impact on her.
"I grew up surrounded by music, my mother and my aunts always singing in the house. So while I was growing up influences would always come to me from all different sides," she recalls.
These different sides were something she got to showcase in the HBO special, "En Letra de Otro," where she put her spin on classic songs like Don Omar's "Otra Noche" and Tito Puente's "Oye Como Va." But don't get it twisted, these weren't just Goyo's interpretations of classics. She truly made them her own, rearranging them with completely original lyrics and beats.
Now, she's ready to follow up that project with a new album of all original tracks. And if the first two singles are anything to go by, Goyo is using the deep waters of the urbano genre as her playground.
"Tumbao" gives reggaetA3n de la vieja vibes with its simple dembow and traditional percussion elements. Insomnia on the other hand is a complete 180. Produced by hip-hop producer IllMind, it starts with a heavy rock riff before leading into some snappy snare drums and driving a Jersey-style bassline over which Goyo flows between a melodic chorus and more pointed raps with ease.
"Within the creative process, it's important to have a concept, a beginning, and an end," she says."But in rap, sometimes you'll have a punchline that doesn't have anything to do with the concept but you can make it connect with the next verse. It's a beautiful game and it's the thing I most enjoy, that it's not rigid. That I can start a song melodically and when I get bored, switch to rapping."
But despite the growth that she's undergone and despite her career entering a new chapter, Goyo affirms that she's still the Goyo her fans were introduced to back in 2006. And as an Afro-Colombiana in a genre that, despite its Afro-Latine origins, has become increasingly whitened, she understands that the representation that she's championed ever since her ensemble days is just as important now as it was in the earlier days of her career.
"I think that the process [by which Afro-Latines find success] is a process that takes time, that maybe in my generation, I won't see as many changes as the next generation will, but [the work is being done]," she says."And the important thing is that we are conscious of that work . . . that we understand where we come from and take beauty from that a| so that we can keep advancing and make the load lighter for [future generations]."
When it comes to lightening the load, Goyo has played a significant role since stepping onto the world stage. Not only did she help put the historically Black neighborhood of ChocA3 on the map, but her continued success helped to make room and provide a blueprint for the next generation of Afro-Latine artists, showing them that commercial and critical success is possible while still staying true to your sound and where you come from.
Yet, for an artist who has already achieved so much and stands as an inspiration to her people, Goyo wants her fans to know that she's still got more to achieve at this stage of her career and is looking forward to bringing them along for the ride.
"We're putting a lot of love into the album, "La Pantera," and I hope that the fans like it and connect with [it] . . . ," she says. "Something I've always wanted to achieve is to have a solo album - to perform, to tour as a soloist and reconnect with the fans who have followed us and also to find along this new route more people to accompany me in the process. Now, I'm able to materialize that dream."
Now that we've got you hyped for Goyo's upcoming project, keep reading to get the deets on who she'd like to collaborate with, what she'd be doing if she wasn't rapping, and what she does cuando la insomnia se la pega.
POPSUGAR: Where is your happy place?
Goyo: Wherever my family is.
POPSUGAR: What song would you play to get the party started?
Goyo: Blessings (Remix) by Victor Thompson.
POPSUGAR: What do you do when you can't sleep?
Goyo: Write. Read.
POPSUGAR: Who's your most listened to artist right now?
Goyo: Fridayy. I'm crazy about Fridayy
POPSUGAR: Which artists would you like to collaborate with in the future?
Goyo: Don Omar. Tego Calderon. And Eladio. He goes super hard.
POPSUGAR: If it wasn't music, what passion would you dedicate yourself to?
Goyo: Writing.
POPSUGAR: What was the best thing about being in a music group?
Goyo: Being the only woman.
POPSUGAR: What was the most difficult thing?
Goyo: Being the only woman.
POPSUGAR: Finally, how would you define the word "Tumbao"?
Goyo: Tumbao is that special something that I have and that you have but is different for everyone.
Prince Royce Talks Life After Divorce and How It Inspired His New Album, "Llamada Perdida"
"I get way more scared and embarrassed having to talk about my personal life in interviews than saying it in a song," Prince Royce admits during an interview in Los Angeles for his new album, "Llamada Perdida," which dropped Friday. With a decade-plus career that has generally been free of controversy, the Dominican American bachata artist and pop star is wearing his heart on his sleeve in his first LP since a very public divorce. Prince Royce says he has found healing through music while re-prioritizing himself and pushing the bachata genre to new places.
"Right now, I feel like I'm in a good place," he tells POPSUGAR. "Everybody has problems. It's just how you deal with them, and I think it's all part of growth. That's how I took in this experience in my personal life that happened in the last two years."
Royce is referring to his split with ex-wife and Mexican Lebanese actress Emeraude Toubia. After their fairy-tale-like wedding in 2018, the two announced their divorce in 2022 after 12 years together. For Prince Royce, it was the first time that a difficult moment in his private life had gone very public.
"Some of these things in my personal life had been going on for a while. You're kind of battling this thing in private until it actually explodes to the people."
"A lot of people thought when they saw it on Instagram, that's when it actually happened," he recalls. "Some of these things in my personal life had been going on for a while. You're kind of battling this thing in private until it actually explodes to the people. Fans want to know what happened, and what if I don't want the fans to know? I tried to stay away from social media for some time."
Prince Royce's vast catalog of hits includes love songs alongside bachata tracks about heartbreak. There's classics like 2014's "El Amor Que Perdimos," and "Culpa al CorazA3n," which was released a few years later. He admits that while he didn't experience any breakups while writing those songs, they struck a different chord when he revisited them after his divorce.
"I started listening to songs of the past, and I started to believe I was living what I wrote," he says. "I was living my past songs in the present. It was actually mad weird and scary. I cried to one of my old songs, and I felt like I was vibing with a Prince Royce that saw Prince Royce's future."
Prince Royce's divorce, compounded with the COVID-19 pandemic, left him with a lot to reflect on. He temporarily stepped away from the spotlight and surrounded himself with loved ones. During his brief hiatus from music, the bachatero reevaluated how he wanted to move on with his life and his career.
"I started listening to these podcasts about manifestation," he says. "When problems come, I just try to be positive. I'm genuinely trying to be a better person, make better decisions, and take care of my health. I want to try to put out the best music that I can do. I want to feel good about it. I want to do new things."
For Prince Royce, creating "Llamada Perdida" was a cathartic experience. On the 23-track LP, there are several bachata songs about heartbreak: he sings about suffering from heartache in "Sufro" and later wanting to numb the pain with morphine in the R&B-infused "Morfina," featuring Paloma Mami. But he maintains that "not every song has to be real."
"Some songs are fictional. Some songs are just inspired by [something]. Some songs are not 100 percent. I like to hide myself behind the artistry of what if it is or what if it isn't," he explains.
Throughout his career, Prince Royce has proudly represented bachata music from the Dominican Republic. While recording the album, he rediscovered his joy for making music and innovating the age-old genre in his own way. One of the most poignant collaborations is "Boogie Chata," featuring A Boogie Wit da Hoodie. The song seamlessly blends bachata with elements of hip-hop.
"[A Boogie Wit da Hoodie] is such a talented dude," Prince Royce says. "He's from the Bronx. I wanted to do something that was like Bronx representation. That's another one of my favorites. It was a great fusion. We did it just kind of doing our thing and having fun."
Prince Royce also taps into the mAosica Mexicana explosion with the song "Cosas de la Peda." Rising Mexican singer Gabito Ballesteros is featured in the heartbreaking song, which is a freshly unique mix of bachata with corridos tumbados. In the music video, Prince Royce also embraces a Mexican vaquero style as he sings with Ballesteros in a cantina.
"I did 'Incondicional' that had mariachi, and I recorded before with [Mexican singers] Roberto Tapia and Gerardo Ortiz," he says. "I wanted to push the envelope even more and have a bachata song with a deeper regional Mexican influence. I got to do that on this album. I just felt more free. I wanted to represent bachata and where I'm from with this type of album and still give a little bit of everything."
Prince Royce was also excited to explore more Dominican genres - like dembow in "Le Doy 20 Mil" and merengue tApico in the fiery "FrAo en el Infierno." One of the songs that mean the most to him is the empowering "La Vida Te Hace Fuerte," where he sings about the hard knocks of life making him stronger.
"We all go through very difficult things in our lives very differently," he says. "We all go through problems, but how do we solve them together? This is an album about overcoming obstacles. I want to just be here, do my thing, do things that make me happy, and try to keep touching people's hearts."
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